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General Tips for Getting Listed in Search Engines:

All search engine look at different elements of your page, for this reason I recommend using as many of these Tips as possible.

    1. Use keywords in the <TITLE> of your document try to make them as descriptive as possible. When a agent visits your site it will go first to the <TITLE> tag. Just to clarify, the <TITLE> tag is what a browser will display in its title bar and is not simply the first line of HTML that shows up on your page. (Although your first words of introductory text should be descriptive as well). Search engines will display the text located between the <TITLE> tags when your web page is listed in a search. By making your <TITLE> descriptive, you'll be much bettter off thansomeone who only has keywords in the text. It will also be helpful when people bookmark your web site. If a more descriptive name appears in a person's hotlist, it will be easier to find your site at a later date.

    For example, instead of using <TITLE> Acme.com</TITLE> as the title of Acme.com home page, <TITLE> Acme.com: your Music and Book outlet</TITLE> would be much more descriptive. It would also place greater emphasis or relevancy on "Skin care Pruducts" when calculating keywords.

    2. Descriptive Page Text Search engines will give greater relevancy to text located at the top of a page over text located in the middle or at the bottom of the page. The search engines assume that web page authors will present their most important information first.This is important to think about if you have a large graphic at the top of your page.Then you should place descriptive text underneath or beside the image. The search engines will index this text and assign it a high level of relevancy.

    3. Use <META> tags They allow you to provide even more detail about your Web pages aso you gain greater control over how your pages are indexed. Not all search engines make use of <META> tags, but it will not affect in any way the enngines that do not.
    <META> tag codes are inserted within the <HEAD>--- --- <HEAD> tag. Any info in the head will not appear on the site.

    The basic syntax is:

    <META name="description" content="a Music and Book Outlet located in Tacoma">

    Thisis what appears as the summary of your Web page. The content of the description should be clear and concise, so the user will easily understand.

    <META name="keywords" content="music cd's, books, new, gifts, newspapers, Washington">

    This allows you to provide information about your page to the search engines while hiding it from the reader. While search engines do account for keywords when indexing your page, they are still going to index all the contents asa good many sites don't have <META> tags. So there is no need to be redundant. Include keywords that will not necessarily be derived when a robot visits your site. In other words, "Music" and "Books" need not be included in your list of keywords as it is part of your <TITLE>. Robots index both the description and keyword <META> tag contents as searchable words. To imporve thethe usefulness of keywords, use singular and plural cases of words as well as active and passive verbs.

    Do notexcessively repeat keywords in a keyword <META> tag as many search engines will penalize you. InfoSeek and Lycos are two that will and I am sure that many more will follow suit. The penalty will most likely be the spider ignoring the <META> tag and useing keywords from the content of your page.Some users have reported being dropped from a search engine's database all together.

    Who should definitely make use of <META> tags?

    Well there are several reasons that i could list here, but my self figure if you went to the trouble of writing the page and submitting what is 5 or 10 minutes more to do it right going to hurt!

    4. Use ALT tags if your site contains photos or graphic-image maps at. Some search engines will take into account the text within an ALT tag when creating your site's description and keywords. Also, you will be appreciated by all people who visit your site with their Auto Load Images option turned off or by those who prefer to use character browsers.
    ALT tags are placed after an image file and generally look like the following:

    <img src="Mymom.gif" alt="Mom on a harley!" >


 

 

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